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The role of Marketing in Clubs has changed with the rise of social media, data analytics and the availability of granular player data. Members and players have more choice, and it is Marketing's role to understand what moves the needle for key cohorts. RCA works with Clubs to evolve Marketing from 'posters and coasters' responsibility to market intel, Gaming insight and competitor assessment. RCA undertake a number of roles in the Marketing space for Clubs; 

  • AEMP review - capturing, calculating and assigning true costs
  • Rewards review - the real cost of a Loyalty program
  • Promotions effectiveness review
  • The role of Marketing in gaming - creating a program for Marketing to be involved with and responsible for gaming revenue results

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