"Greg Russell wants good science-based results that will help inform people to make solid decisions. That makes him an ideal linkage partner."

Elizabeth Cowley
Associate Professor of Marketing
The University of Sydney

Australian Research Council Linkage Grant

In 2004 Russell Corporate Advisory was awarded a highly prestigious Australian Research Council Linkage Grant in conjunction with the University of Sydney.

The research is investigating how gaming machine accessibility and memory of a gaming machine experience might affect irresponsible gambling.
Solid research on the predictors of irresponsible gambling has national implications and will underpin a better assessment process for gaming machine applications.