Marketing Audit

There is limited growth in the hospitality sector. The natural response is to increase advertising or offer discounts. While this may bring in some new patrons it does not consider the cost side of the equation!

Effective marketing involves more than advertising and promotion. Russell Corporate Advisory offers a Marketing Audit to help businesses identify their target markets and analyse competitors. The end result is a marketing strategy that works.

Recommendations address marketing mix elements and promotion/expenditure specific issues such as advertising, loyalty programs, branding or communication channels. Findings are presented to the Board of Directors and include a customer survey, competitive positioning map and marketing plan expenditure review.

For more information on marketing follow the publication link to Lost in Translation